Artificial intelligence continues to become a more integral part of the beauty business. As part of its long term strategy to expand its capabilities in this area, Givaudan has acquired French tech company Myrissi.   Founded in 2014 and based in France, Myrissi has developed a patented AI technology capable of translating fragrances into color patterns and images, relevant to the consumer as well as predicting the end consumer’s emotional response. The link between colors, emotions, and fragra...